Anti-spam policy

Where we stand

Deliverability is our product. Spam destroys deliverability. So this policy isn't legal decoration, it's how we protect every client who sends through us. We run targeted, relevant, easy-to-decline B2B outreach, and we refuse work that doesn't meet that bar.

The rules every campaign follows

• Targeted lists only. Prospects are researched and qualified against a defined ideal customer profile. We don't blast bought consumer lists, scraped personal addresses, or "everyone with an email".
• Verified addresses. Every list is verified before sending to keep bounce rates low and reputation clean.
• Honest identity. Real sender names, accurate company information, truthful subject lines. No spoofing, no misleading "Re:" games.
• A working way out. Every message includes a clear way to opt out, and a plain "no thanks" reply counts too.
• Instant, permanent suppression. One opt-out request suppresses the address across all current and future campaigns for that client. Suppression lists are never deleted.
• Conservative volume. Warmed mailboxes, gradual ramps, and per-mailbox sending limits that respect receiving servers.

The laws we work within

Campaigns are built to comply with CAN-SPAM in the US, GDPR and PECR in Europe (relying on legitimate interest for relevant B2B outreach, with rights honored on request), CASL in Canada, and equivalent rules elsewhere. Where a client's target market has stricter requirements, the stricter rule wins.

Infrastructure acceptable use

If you buy sending infrastructure from us, you agree not to use it for:

• Phishing, credential harvesting, or impersonation of any kind
• Malware, fraudulent offers, or deceptive claims
• Illegal content or illegal commercial practice in any target market
• Sending to purchased consumer lists or harvested personal addresses
• Continuing to email people who opted out

We monitor authentication health, bounce rates, and complaint signals across the infrastructure. Abuse gets one outcome: immediate termination without refund. One abuser endangers the reputation of every legitimate sender near them, so we don't negotiate on this.

Received an email you didn't want?

Use the opt-out in the message, or forward it to abuse@mail2lead.com and we'll suppress your address and investigate the campaign. If you believe our infrastructure is being abused by a third party, the same address reaches the people who can shut it down.

Questions

Happy to explain how any of this works in practice: hello@mail2lead.com.