Case studies

Results that show up in the pipeline

We measure success in qualified leads and revenue generated, not vanity metrics. Here's what that looks like.

Prospects reached: 1.4M+
Qualified leads delivered: 47,000+
Average reply rate: 6.1%
Influenced pipeline: $80M+

~45 staff, North America

Out of spam and into a steady lead flow in one quarter

B2B SaaS (workflow tools)

Challenge: The team was running outbound from their main domain and landing in spam. Open tracking was unreliable, replies sat around 2%, and almost nothing reached sales.

What we did: We moved sending to 4 dedicated domains, warmed them for three weeks, and rebuilt the targeting around RevOps and ops leaders. Two angles were tested before scaling the winner.

“It took a few weeks to dial in the inbox placement, but once it clicked the replies became consistent. The difference was the boring infrastructure work, not a clever subject line.” Head of Sales, B2B SaaS

284
Qualified leads (90 days): 2.1% → 6.4%
Reply rate: <2%
Bounce rate

~120 staff, UK & EU

A reset after two failed in-house attempts

Logistics & supply chain

Challenge: Two earlier in-house outbound programs had stalled. Leadership was close to dropping the channel and the existing list was largely unverified.

What we did: We reframed the offer around cost savings, rebuilt a verified list of operations decision-makers, and wrote plain, one-to-one copy instead of a templated pitch.

“We'd written off cold outreach. Treating it as a system, with weekly changes and honest reporting, is what turned it around for us.” Commercial Director, Logistics

198
Qualified leads / quarter: 5.7%
Reply rate: £840k
Influenced pipeline

~30 staff, North America

Building a repeatable outbound channel from scratch

Data & analytics

Challenge: A strong product with no consistent way to feed the sales team. Pipeline depended entirely on referrals and a few inbound leads each month.

What we did: We set up an always-on engine: enriched lists refreshed every two weeks, three message angles in rotation, and qualified replies handed straight into their CRM with context.

“Outbound went from an experiment to our most predictable source of new conversations. We finally know roughly how many leads next month will bring.” Co-founder, Data & Analytics

312
Qualified leads (6 months): 6.9%
Reply rate: $1.2M
Influenced pipeline

Client identities are withheld under NDA. Profiles are anonymized and figures are representative of real engagements.

The deliverable

This is what we actually hand you

Not a CSV of cold names. A person who replied, qualified by a human, delivered with the context your sales team needs to close.

Lead record, as it lands in your CRM

Qualified, handed off

Prospect: J. M██████ name withheld
Title: VP of Operations
Company: B2B logistics SaaS, ~120 staff, Series B
Intent signal: Posted 3 ops roles in the last 30 days
Campaign: Ops efficiency angle, wave 2 of 3

Their reply, verbatim

"Good timing actually, we're mid-evaluation on exactly this. Could you do Thursday afternoon?"

Flagged interested by the AI, read and verified by a senior operator, then delivered to the client's CRM with these notes inside the hour. Their AE booked the meeting the same day.

A real lead from a recent campaign, anonymized under NDA. The structure is exactly what you receive.

In their words

What clients say

The teams behind the numbers.

The deliverability work was the unlock. We'd been landing in spam for months without knowing it. Once that was fixed, the qualified leads started showing up consistently.

Head of Sales B2B SaaS, ~45 staff

We'd tried building outbound in-house twice and given up. Treating it as a system with weekly changes is what made the difference. Replies went from roughly 2% to the high 5s.

Commercial Director Logistics, ~120 staff

The copy reads like a person wrote it to one person. A few prospects replied assuming it was a personal note. That is exactly the bar we wanted.

Head of Growth Healthtech, ~60 staff

Honest reporting every week, and no fluff. I always know what is working and what they are changing next. It feels like having an outbound team without the headcount.

Chief Revenue Officer Manufacturing, ~300 staff

Outbound went from an experiment to our most predictable source of new conversations. The leads are genuinely qualified, not just clicks.

Co-founder Data & Analytics, ~30 staff

Onboarding was painless and they had us live in under two weeks. The first positive reply came on day three, which kept everyone bought in.

Sales Director Fintech, ~80 staff

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